Just like the Seinfeld episode where George wanted everyone to call him T-Bone, Beyonce Knowles would like to be known by a bold new name.
The R&B singer has christened herself Sasha Fierce for her new double album, I Am ... Sasha Fierce, due in US stores on November 18, and has released a lengthy justification for the comical moniker.
She insists Sasha Fierce is who she really is, and is more fun, sensual, aggressive, outspoken and glamorous.
Singers have in the past changed their name after enjoying great success, most famously of course is Prince, who became an unpronounceable symbol and Puff Daddy, who became P Diddy.
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